Don't be evil

[MrFlicks]

Don't be Evil

Don't be Evil is best known as a phrase associated with the internet giant "Google".

I think one of the best interpretations of this that I have found is written on the Wikipedia page >

http://en.wikipedia.org/wiki/Don't_be_evil

Here it says

"Don't be evil" is said to recognize that large corporations often maximize short-term profits with actions that may not be in the best interests of the public. Supposedly, by instilling a Don't Be Evil culture, the corporation establishes a baseline for honest decision-making that disassociates Google from any and all cheating. This in turn can enhance the trust and image of the corporation that outweighs short-term gains from violating the Don't Be Evil principles.

Now is it just me or does this not refer to things like the practices involved in "Reputation Management" Services?

Think about it if Google recognise that "large corporations often maximize short-term profits with actions that may not be in the best interests of the public" is a summary of the practice of "Reputation Management"!

I am so glad now, that I have revealed my SEO hand, that I knew this was wrong and that I shied away from getting involved in the practice of "Reputation Management" as it is fairly obvious and pretty clear that the practice is anything other than "Don't be evil" and does indeed set out to deceive the public.

I have to wonder if this is exactly what Google we're referring to with the misquoted "Don't Be Evil" motto that was in fact a part of a manifesto that read "Don't be evil. We believe strongly that in the long term, we will be better served-as shareholders and in all other ways-by a company that does good things for the world even if we forgo some short term gains. This is an important aspect of our culture and is broadly shared within the company."

Source: Silicon Valley Watcher (http://s.tt/13xci)
and Google Investors Letter >

http://investor.google.com/corporate...rs-letter.html

[katlinfrench]

Really thanks for the post like full with some tips and its good to be share with us.